“MyFitnessPal and although using the app was novel at first, it soon became a drag. Keeping a food diary was not part… — Nir Eyal Food Copy Share Image
“3. Relationship Triggers One person telling others about a product or service can be a highly effective external trigger for action. Whether… — Nir Eyal Business Copy Share Image
“- Habits are defined as behaviors done with little or no conscious thought. - The convergence of access, data, and speed is… — Nir Eyal Competitive advantage Copy Share Image
“One method is to try asking the question "why" as many times as it takes to get to an emotion. Usually this… — Nir Eyal Method Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for… — Nir Eyal Investing Copy Share Image
“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean startup movement. Habit Testing offers insights and… — Nir Eyal Habit Copy Share Image
“Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate… — Nir Eyal Investing Copy Share Image
“gamification” — defined as the use of game-like elements in non-gaming environments — has been used with varying success. Points, badges, and… — Nir Eyal Nature Copy Share Image
“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they… — Nir Eyal Business Copy Share Image
“The Budweiser ad in figure 5 illustrates how the beer company uses the motivator of social cohesion by displaying three “buds,” cheering… — Nir Eyal Buds Copy Share Image
“Owned triggers are only set after users sign up for an account, submit their email address, install an app, opt into newsletters,… — Nir Eyal Communication Copy Share Image
“test subjects played a gambling game while Knutson and his team looked at which areas of their brains became more active. The… — Nir Eyal Desire Copy Share Image
“companies making products exhibiting “infinite variability” — experiences that maintain user interest by sustaining variability with use. For example, games played to… — Nir Eyal Variability Copy Share Image
“Maples believes technology waves follow a three-phase pattern, “They start with infrastructure. Advances in infrastructure are the preliminary forces that enable a… — Nir Eyal Technology Copy Share Image
“those who made their own origami animals valued their creation five times higher than the second group’s valuation, and nearly as high… — Nir Eyal Origami Copy Share Image
“Adobe Photoshop is the most widely-used professional graphics editing program in the world. The software provides hundreds of advanced features for creating… — Nir Eyal Photography Copy Share Image
“In the Investment Phase, however, asking users to do a bit of work comes after users have received variable rewards, not before.… — Nir Eyal Human behavior Copy Share Image
“Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down… — Nir Eyal Modify Copy Share Image
“A habit is at work when users feel a tad bored and instantly open Twitter. They feel a pang of loneliness and… — Nir Eyal Habits Copy Share Image
“So why haven’t more Google users switched to Bing? Habits keep users loyal. If a user is familiar with the Google interface,… — Nir Eyal Habits Copy Share Image
“Having a greater proportion of users returning to a service daily, dramatically increases Viral Cycle Time for two reasons: First, daily users… — Nir Eyal Twitter Copy Share Image
“How can a website make browsing easier? One solution popularized by digital pinboard site, Pinterest, is the infinite scroll. In the past,… — Nir Eyal Web page Copy Share Image
