“Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.” — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Motivation Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Habits Copy Share Image
“Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple… — Nir Eyal Breaking bad Copy Share Image
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.” — Nir Eyal Every morning Copy Share Image
“Maples believes technology waves follow a three-phase pattern, “They start with infrastructure. Advances in infrastructure are the preliminary forces that enable a… — Nir Eyal Technology Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Habits Copy Share Image
“How can a website make browsing easier? One solution popularized by digital pinboard site, Pinterest, is the infinite scroll. In the past,… — Nir Eyal Web page Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Business Copy Share Image
“According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places… — Nir Eyal Addiction Copy Share Image
As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power — Nir Eyal Choices Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Habits Copy Share Image
“Step 1: Identify The initial question for Habit Testing is “Who are the product’s habitual users?” Remember, the more frequently your product… — Nir Eyal Copy Share Image
“Mailbox delivers something other email clients do not — a feeling of completion and mastery.” — Nir Eyal Copy Share Image
“As part of a French study, researchers wanted to know if they could influence how much money people handed to a total… — Nir Eyal Education Copy Share Image
“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven… — Nir Eyal Copy Share Image
“Emotions, particularly negative ones, are powerful internal triggers and greatly influence our daily routines. Feelings of boredom, loneliness, frustration, confusion, and indecisiveness… — Nir Eyal Habits Copy Share Image
Brainstorm new interfaces that could introduce opportunities or threats to your business. — Nir Eyal Business Copy Share Image
“Slot machines provide a classic example of variable rewards of the hunt. Gamblers plunk $1 billion per day into slot machines in… — Nir Eyal Computers Copy Share Image
“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit… — Nir Eyal Copy Share Image
“But at its core, Instagram is an example of an enterprising team — conversant in psychology as much as technology — that… — Nir Eyal Habits Copy Share Image
“we humans evolved the tendency to reciprocate kindness because it improved our species’ ability to survive. As it turns out, we invest… — Nir Eyal Big idea Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Habits Copy Share Image
“If you’re skeptical that Google is habit-forming (and you are a frequent Google user), just try using Bing.” — Nir Eyal Copy Share Image
“YouVersion lets religious leaders input their sermons into the app so their congregants can follow along in real-time — book, verse, and… — Nir Eyal Leadership Copy Share Image
