Origami Quote by Nir Eyal
““those who made their own origami animals valued their creation five times higher than the second group’s valuation, and nearly as high as the expert-made origami values (figure 29). In other words, those who invested labor associated greater value with their paper creations simply because they had worked on them. Ariely calls this the “IKEA effect.””
About This Quote
Source Book: Hooked, 2014
People value items they create more than identical items made by others, known as the IKEA effect
In simple terms: Creating boosts perceived value
Key Takeaway
Leverage personal effort to increase attachment
Themes
value perception
labor
ownership
Mood
analytical
insightful
Type
research
psychology
When to use this quote
- product design
- DIY projects
- team building
Key Concepts
behavioral economics
psychology of ownership
Questions to Reflect On
- How does your own effort affect your judgment?
- When should you detach from self‑created value?
A Different Perspective
Overvaluing personal work can lead to bias and waste
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
