““companies making products exhibiting “infinite variability” — experiences that maintain user interest by sustaining variability with use. For example, games played to completion offer finite variability while those played with others people have higher degrees of infinite variability because the players themselves alter the game-play throughout. World of Warcraft, the world's most popular massively multiplayer online role-playing game, still captures the attention of more than 10 million active users eight years after its first release.””
![“It [World of Warcraft] is a touchstone. It has established…” quote by Greg Zeschuk](https://sms4smile.com/quotes/img-quotes/932/greg-zeschuk-46808_book_it-world-of-warcraft-is-a-touchstone-it_2905214.jpg)
