Book Quote by Greg Zeschuk

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

— Bobby Kotick

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

— Michael Morhaime

As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming…

— Michael Morhaime

At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside…

— Michael Morhaime

A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…

— Michael Morhaime

The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and…

— Michael Morhaime

The audience for 'World of Warcraft' is a pretty committed group of players.

— Bobby Kotick

People are getting older. Nine years ago, some people weren't old enough to play 'WoW.' Now they are. We want to be there to…

— Michael Morhaime

Sure, when you think 'World of Warcraft,' you might picture the nerdier set - those who may have sacrificed hygiene and sleep to reach…

— Jason Schreier

With 'World of Warcraft,' I like the potential for wasting time.

— Kristian Nairn

Most strikingly, 'World of Warcraft' allows you to live a veritable second life. Girls can pretend to be boys; boys can pretend to be…

— Jason Schreier

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you…

— John Romero