Belief Quote by Michael Morhaime

Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass…

— Craig Sherman

A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…

— Michael Morhaime

It [World of Warcraft] is a touchstone. It has established standards, it's established how you play an MMO. Every MMO that comes out, I…

— Greg Zeschuk

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

— Bobby Kotick

People are getting older. Nine years ago, some people weren't old enough to play 'WoW.' Now they are. We want to be there to…

— Michael Morhaime

“Commentators frequently blame MMORPGs for an increasing sense of isolation in modern life. But virtual worlds are less a cause of that isolation than…

— Jonathan Gottschall

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

— Michael Morhaime

I've played pretty much every single-player RPG there is, has been, ever will be. But as far as the MMOs go, especially with the…

— Felicia Day

The audience for 'World of Warcraft' is a pretty committed group of players.

— Bobby Kotick

We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land…

— Michael Morhaime

As far as the MMOs go, especially with the voice chat, it becomes like hanging out with your friends in a chat channel, and…

— Felicia Day

As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming…

— Michael Morhaime