Appeal Quote by Michael Morhaime

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

— Michael Morhaime

It was controversial when we were settling on what the races should be in 'Warcraft 3!'

— Michael Morhaime

We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land…

— Michael Morhaime

The thing is that Warcraft has so much story available to it. For the fans, there are some key stories they really want to…

— Duncan Jones

As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming…

— Michael Morhaime

At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside…

— Michael Morhaime

The audience for 'World of Warcraft' is a pretty committed group of players.

— Bobby Kotick

With 'World of Warcraft,' I like the potential for wasting time.

— Kristian Nairn

It [World of Warcraft] is a touchstone. It has established standards, it's established how you play an MMO. Every MMO that comes out, I…

— Greg Zeschuk

I don't think consoles are necessarily our best opportunity for 'World of Warcraft.'

— Michael Morhaime

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

— Bobby Kotick

The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and…

— Michael Morhaime