Deterrent Quote by Michael Morhaime
“We felt it was very likely the fee would be a deterrent for people, and that 'WoW' would not sell as quickly as some of our previous games.”
About This Quote
Source Interview: Game Developers Conference panel, 2013
Concern that high fees could deter players and slow sales of the new game.
In simple terms: High prices might reduce sales.
Key Takeaway
Consider pricing impact on market uptake.
Themes
gaming
pricing
consumer behavior
market strategy
Mood
cautious
analytical
Type
observation
strategy
When to use this quote
- launch planning
- pricing models
- player acquisition
- revenue forecasting
Key Concepts
price elasticity
consumer deterrence
Questions to Reflect On
- What alternative pricing could attract more players?
- How can value be communicated beyond price?
A Different Perspective
Price sensitivity varies across regions and player bases.
