Always Quote by Michael Morhaime

With 'World of Warcraft,' I like the potential for wasting time.

— Kristian Nairn

We'd always felt that it would be cool to put the player into the world of 'Warcraft' as a single character, exploring the land…

— Michael Morhaime

The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and…

— Michael Morhaime

A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…

— Michael Morhaime

It [World of Warcraft] is a touchstone. It has established standards, it's established how you play an MMO. Every MMO that comes out, I…

— Greg Zeschuk

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.

— Bobby Kotick

As our players have become more experienced playing 'World of Warcraft' over many years, they have become much better and much faster at consuming…

— Michael Morhaime

The audience for 'World of Warcraft' is a pretty committed group of players.

— Bobby Kotick

I don't think consoles are necessarily our best opportunity for 'World of Warcraft.'

— Michael Morhaime

Most strikingly, 'World of Warcraft' allows you to live a veritable second life. Girls can pretend to be boys; boys can pretend to be…

— Jason Schreier

A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.'…

— Michael Morhaime

Sure, when you think 'World of Warcraft,' you might picture the nerdier set - those who may have sacrificed hygiene and sleep to reach…

— Jason Schreier