Technology Quote by Nir Eyal
““Maples believes technology waves follow a three-phase pattern, “They start with infrastructure. Advances in infrastructure are the preliminary forces that enable a large wave to gather. As the wave begins to gather, enabling technologies and platforms create the basis for new types of applications that cause a gathering wave to achieve massive penetration and customer adoption. Eventually, these waves crest and subside, making way for the next gathering wave to take shape.”[cxxxviii]””
About This Quote
Source Book: Hooked by Nir Eyal, 2014
Technology adoption follows a three‑stage wave: infrastructure, enabling platforms, then mass adoption, after which the wave subsides for the next cycle.
In simple terms: Tech evolves in phases from base to mass use.
Key Takeaway
Identify infrastructure, then ride the wave.
Themes
innovation cycles
technology adoption
market dynamics
Mood
analytical
forward‑looking
Type
theoretical
strategic
When to use this quote
- product launch
- industry analysis
- strategic planning
Key Concepts
diffusion of innovation
platform economics
Questions to Reflect On
- What infrastructure signals a new wave?
- How can businesses prepare for wave decline?
A Different Perspective
Predicting wave timing is uncertain.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
