“on sites such as Pinterest, whenever the user nears the bottom of a page, more results automatically load. Users never have to… — Nir Eyal Pinterest User Copy Share Image
“Proper use of relationship triggers requires building an engaged user base that is enthusiastic about sharing the benefits of the product with… — Nir Eyal Relationships Copy Share Image
“Step 1: Identify The initial question for Habit Testing is “Who are the product’s habitual users?” Remember, the more frequently your product… — Nir Eyal User Copy Share Image
“2. Action Following the trigger comes the action: the behavior done in anticipation of a reward. The simple action of clicking on… — Nir Eyal Habits Copy Share Image
“The severity of the discomfort may be relatively minor — perhaps her fear is below the perceptibility of consciousness — but that’s… — Nir Eyal Discomfort Copy Share Image
“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what… — Nir Eyal Companies Learn Copy Share Image
“As recent history of the web demonstrates, the ease or difficulty of doing a particular action impacts the likelihood that a behavior… — Nir Eyal Adversity Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Motivation Copy Share Image
“Emotions, particularly negative ones, are powerful internal triggers and greatly influence our daily routines. Feelings of boredom, loneliness, frustration, confusion, and indecisiveness… — Nir Eyal Emotions Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Habit Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Heuristics Copy Share Image
“The child has learned to predict the dog’s behavior and no longer finds the pup quite as entertaining. By now, the child’s… — Nir Eyal Animal Copy Share Image
“Why #1: Why would Julie want to use email? Answer: So she can send and receive messages. Why #2: Why would she… — Nir Eyal Friends and family Copy Share Image
“I have not used Fitocracy for long, but it is easy to see how someone could get hooked. Fitocracy is first and… — Nir Eyal Friendship Copy Share Image
“we humans evolved the tendency to reciprocate kindness because it improved our species’ ability to survive. As it turns out, we invest… — Nir Eyal Big idea Copy Share Image
“Pinterest clearly demonstrates the four stages of the Hook Model. It is a seamless flow, from the itch of the internal trigger… — Nir Eyal Starting point Copy Share Image
“To use the Manipulation Matrix (figure 36), the maker needs to ask two questions. First, “Would I use the product myself?” and… — Nir Eyal Manipulation Copy Share Image
“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.” — Nir Eyal Habits Copy Share Image
“for a behavior to become routine it must occur with significant frequency and perceived utility. Attitude change is the movement up the… — Nir Eyal Attitude Copy Share Image
“YouVersion lets religious leaders input their sermons into the app so their congregants can follow along in real-time — book, verse, and… — Nir Eyal Follow Copy Share Image
“Fogg Behavior Model is represented in a formula, B = MAT, which represents that a given behavior will occur when motivation, ability,… — Nir Eyal Behavior Copy Share Image
“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future. Users set future triggers during the Investment… — Nir Eyal Habits Copy Share Image
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable… — Nir Eyal Avoiding pain Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Art Copy Share Image
“Reputation Reputation is a form of stored value users can literally take to the bank. On online marketplaces such as eBay, TaskRabbit,… — Nir Eyal Reputation Copy Share Image
“In contrast, vitamins do not necessarily solve an obvious pain-point. Instead they appeal to users’ emotional rather than functional needs. When we… — Nir Eyal Food Copy Share Image
“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day… — Nir Eyal Happiness Copy Share Image
“Rewards of the Tribe We are a species that depends on each other. Rewards of the tribe, or social rewards, are driven… — Nir Eyal Tribe Copy Share Image
“Variable rewards are not magic fairy dust that a product designer can sprinkle onto a product to make it instantly more attractive.… — Nir Eyal Fairy dust Copy Share Image
“Tinder quickly captured the attention of millions of people looking for love with a simple interface, generating 3.5 million matches from 350… — Nir Eyal Date Copy Share Image
“The Facilitator When you create something that you would use and that you believe makes the user’s life better, you are facilitating… — Nir Eyal Habits Copy Share Image
“a clear description of users — their desires, emotions, the context with which they use the product — is paramount to building… — Nir Eyal Building Right Copy Share Image
“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external… — Nir Eyal Habits Copy Share Image
“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they… — Nir Eyal Business Copy Share Image
“A psychological phenomenon known as the escalation of commitment has been shown to make our brains do all sorts of funny things.… — Nir Eyal Commitment Copy Share Image
“In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar… — Nir Eyal People Value Copy Share Image
“The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those… — Nir Eyal Depression Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs.… — Nir Eyal Investing Copy Share Image
“Some products have a very high CLTV. For example, credit card customers tend to stay loyal for a very long time and… — Nir Eyal Credit card Copy Share Image
“The invention of the telephone was also dismissed at first. Sir William Preece, the chief engineer of the British Post Office famously… — Nir Eyal Technology Copy Share Image
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
![“Tinder quickly captured the attention of millions of people looking for love with a simple interface, generating 3.5 million matches from 350 million swipes each day.[cx]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/d60/nir-eyal-1258_date_tinder-quickly-captured-the-attention-of_2737295.jpg)
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“A psychological phenomenon known as the escalation of commitment has been shown to make our brains do all sorts of funny things. The power of commitment makes some people play video games until they keel over and die.[c] It is used to influence people to give more to charity.[ci] It has even been…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/888/nir-eyal-1258_loyalty_a-psychological-phenomenon-known-as-the_1016643.jpg)
![“In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more? While the cookies and jars were identical, participants…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/422/nir-eyal-1258_people-value_in-1975-researchers-worchel-lee-and-adew_2960391.jpg)
![“The invention of the telephone was also dismissed at first. Sir William Preece, the chief engineer of the British Post Office famously declared, "The Americans have need of the telephone, but we do not. We have plenty of messenger boys."[cxxxv] In 1911, Ferdinand Foch the future Commander-in-Chief…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/8f5/nir-eyal-1258_technology_the-invention-of-the-telephone-was-also_2614427.jpg)