“As recent history of the web demonstrates, the ease or difficulty of doing a particular action impacts the likelihood that a behavior… — Nir Eyal Adversity Copy Share Image
“Proper use of relationship triggers requires building an engaged user base that is enthusiastic about sharing the benefits of the product with… — Nir Eyal Relationships Copy Share Image
“What do users really want? What pain is your product relieving? (Internal Trigger) 2. What brings users to your service? (External Trigger)… — Nir Eyal Investing Copy Share Image
“Even when we change our routines, neural pathways remain etched in our brains, ready to be reactivated when we lose focus.” — Nir Eyal Focus Copy Share Image
“Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more… — Nir Eyal Success Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Habits Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Doing things Copy Share Image
“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why… — Nir Eyal Behavior change Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Business Copy Share Image
“Remember and Share - Variable Reward is the third phase of the Hook Model, and there are three types of variable rewards:… — Nir Eyal Habits Copy Share Image
“2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the… — Nir Eyal Investing Copy Share Image
“gamification” — defined as the use of game-like elements in non-gaming environments — has been used with varying success. Points, badges, and… — Nir Eyal Nature Copy Share Image
“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of… — Nir Eyal Books Copy Share Image
“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most… — Nir Eyal Habits Copy Share Image
“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before… — Nir Eyal Good morning Copy Share Image
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable… — Nir Eyal Avoiding pain Copy Share Image
“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five… — Nir Eyal Education Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“a product can decrease in perceived value if it starts off as scarce and becomes abundant.” — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
“MyFitnessPal and although using the app was novel at first, it soon became a drag. Keeping a food diary was not part… — Nir Eyal Habits Copy Share Image
“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities… — Nir Eyal Friendship Copy Share Image
“on sites such as Pinterest, whenever the user nears the bottom of a page, more results automatically load. Users never have to… — Nir Eyal Copy Share Image
“Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate… — Nir Eyal Investing Copy Share Image
“To use the Manipulation Matrix (figure 36), the maker needs to ask two questions. First, “Would I use the product myself?” and… — Nir Eyal Copy Share Image
