Relationships Quote by Nir Eyal
““Proper use of relationship triggers requires building an engaged user base that is enthusiastic about sharing the benefits of the product with others. ””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products by Nir Eyal, 2014
Engaging users so they voluntarily promote a product requires nurturing a community that values and shares its benefits.
In simple terms: Build a community that loves and spreads your product.
Focus on community building before viral growth.
Themes
Mood
Type
When to use this quote
- product launch
- online forums
- referral programs
- brand advocacy
Key Concepts
Questions to Reflect On
- How can you identify and empower your most enthusiastic users?
- What incentives keep sharing authentic?
Not all audiences will engage equally; some may resist sharing.