“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” — Nir Eyal Nostalgia Copy Share Image
“Reputation is a form of stored value that increases the likelihood of using a service.” — Nir Eyal Reputation Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Business Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Bottom line Copy Share Image
“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” — Nir Eyal Habits Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Happiness Copy Share Image
“While a trigger cues an action, motivation defines the level of desire to take that action.” — Nir Eyal Desire Copy Share Image
“Quora found success by connecting the right reward to the intended behavior of asking and answering questions.” — Nir Eyal Habits Copy Share Image
“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but… — Nir Eyal Mobile Apps Copy Share Image
“Video Games Rewards of the self are a defining component in video games, as players seek to master the skills needed to… — Nir Eyal Adventure Copy Share Image
“Once you know how often users should use your product, dig into the numbers and identify how many and which type of… — Nir Eyal User Copy Share Image
“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.” — Nir Eyal Habits Copy Share Image
“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.” — Nir Eyal Habit Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Habits Copy Share Image
“Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention… — Nir Eyal Focus Copy Share Image
“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have… — Nir Eyal Responses Copy Share Image
“users must come to depend on the product as a reliable solution to their problem — the salve for the itch they… — Nir Eyal User Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Business Copy Share Image
“Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage… — Nir Eyal Bible Copy Share Image
“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities… — Nir Eyal Friendship Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Habits Copy Share Image
“We believe that the Bible is a way God speaks to us,” Gruenewald says. “When people see a verse, they see wisdom… — Nir Eyal Bible Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Business Copy Share Image
“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert… — Nir Eyal Carnegie hall Copy Share Image
“Remember and Share - Triggers cue the user to take action and are the first step in the Hook Model. - Triggers… — Nir Eyal First step Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding… — Nir Eyal Stressed Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Business Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface… — Nir Eyal Twitter Copy Share Image
“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user… — Nir Eyal Business Copy Share Image
“Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple… — Nir Eyal Breaking bad Copy Share Image
“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to… — Nir Eyal Computers Copy Share Image
“Consider your reaction the first time you sipped a beer or tried spicy food. Was it tasty? Unlikely. Our bodies are designed… — Nir Eyal Acquired taste Copy Share Image
“In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s… — Nir Eyal Memory Copy Share Image
“Mailbox delivers something other email clients do not — a feeling of completion and mastery.” — Nir Eyal Mailbox Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Habit Copy Share Image
“Instagram also alleviates the increasingly recognizable “pain” known as “fear of missing out,” or FOMO.” — Nir Eyal Fear Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Habits Copy Share Image
“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase… — Nir Eyal Easier Copy Share Image
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. — Nir Eyal Action Copy Share Image
![“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/34f/nir-eyal-1258_nostalgia_134-west-nancy-martha-kodak-and-the-lens_3195694.jpg)
![“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg)
![“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but engaging with them less frequently.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/13d/nir-eyal-1258_quote_26-percent-of-mobile-apps-in-2010-were-d_1474541.jpg)
![“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique has also been used by Progressive, the car insurance company, to drive over $15 billion of annual insurance sales, up from just…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/316/nir-eyal-1258_business_a-2003-study-which-demonstrated-that-con_1815215.jpg)
![“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert in a Washington, DC subway station.[lxiv] Bell regularly sells out venues such as the Kennedy Center and Carnegie Hall for hundreds of dollars per…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/e61/nir-eyal-1258_carnegie-hall_the-framing-effect-context-also-shapes-p_2520520.jpg)
![“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to use their assigned computers to answer a series of questions. The computers provided to the first group were helpful when answering participants’ questions, while…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/44d/nir-eyal-1258_computers_two-groups-of-people-were-asked-to-compl_306009.jpg)
