““Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage by providing frequent triggers. - The Bible app increases users' ability to take action by front-loading interesting content and providing an alternative audio version. - By separating the verses into small chunks, users find the Bible easier to read on a daily basis. Not knowing what the next verse will be adds a variable reward. - Every annotation, bookmark and highlight stores data (and value) in the app, further committing users.””
