“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” — Nir Eyal Business Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Engagement Copy Share Image
“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.” — Nir Eyal Internal Copy Share Image
“A need to share good news can also be thought of as an attempt to find and maintain social connections.” — Nir Eyal Good news Copy Share Image
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. — Nir Eyal Company Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Habits Copy Share Image
“products that require a high degree of behavior change are doomed to fail” — Nir Eyal Behavior change Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Business Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and… — Nir Eyal Investing Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance… — Nir Eyal Acceptance Copy Share Image
“Step 2: Codify Hopefully you’ve identified a few users who meet the criteria of habitual users. But how many users are enough?… — Nir Eyal Habitual Users Copy Share Image
“Of course, the process of accumulating upvotes (and, therefore, points and badges) is highly variable — no one knows how many they… — Nir Eyal Accumulating Upvotes Copy Share Image
“When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates… — Nir Eyal Everyday routine Copy Share Image
“Researchers believe laughter may in fact be a release valve when we experience the discomfort and excitement of uncertainty, but without fear… — Nir Eyal Comedy Copy Share Image
“4. Owned Triggers Owned triggers consume a piece of real-estate in the user’s environment. They consistently show up in daily life and… — Nir Eyal Daily life Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Action Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal First step Copy Share Image
“3. Variable Reward What distinguishes the Hook Model from a plain vanilla feedback loop is the hook’s ability to create a craving.… — Nir Eyal User Copy Share Image
“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of… — Nir Eyal Books Copy Share Image
“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV… — Nir Eyal Business Copy Share Image
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating… — Nir Eyal Computers Copy Share Image
“The homeowner’s greater willingness to place the large, obtrusive sign on their lawns after agreeing to the smaller ones demonstrates the impact… — Nir Eyal Big changes Copy Share Image
“Slot machines provide a classic example of variable rewards of the hunt. Gamblers plunk $1 billion per day into slot machines in… — Nir Eyal Computers Copy Share Image
“Does your users’ internal trigger frequently prompt them to action? Is your external trigger cueing them when they are most likely to… — Nir Eyal User Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
“By running on two feet and bereft of the body hair typical of other primates, our species gained a massive advantage over… — Nir Eyal Body hair Copy Share Image
“Adding variability increased the frequency of the pigeons completing the intended action. Skinner’s pigeons tell us a great deal about what helps… — Nir Eyal Dopamine Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Doing things Copy Share Image
“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven… — Nir Eyal Gratification Copy Share Image
“Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule.… — Nir Eyal Investing Copy Share Image
“The collection of memories and experiences, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’… — Nir Eyal Investing Copy Share Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may… — Nir Eyal Asking Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Behaviors Copy Share Image
“In a classic Aesop’s Fable, a hungry fox encounters grapes hanging from a vine. The fox desperately wants the grapes. But as… — Nir Eyal Grapes Sour Copy Share Image
“But at its core, Instagram is an example of an enterprising team — conversant in psychology as much as technology — that… — Nir Eyal Habits Copy Share Image
“influencing behavior by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make… — Nir Eyal Habits Copy Share Image
“Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming… — Nir Eyal Reward Copy Share Image
“People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the… — Nir Eyal Customer Copy Share Image
“Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the “cigarette of this century” and warns of… — Nir Eyal Cigarette Copy Share Image
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to… — Nir Eyal Action Copy Share Image
![“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/5a9/nir-eyal-1258_business_paul-buchheit-partner-at-y-combinator-en_2425604.jpg)
![“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of innovation into its most fundamental steps. First, Hauptly says, understand the reason people use a product or service. Next, lay out the steps…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/407/nir-eyal-1258_books_in-his-book-something-really-new-three-s_1890151.jpg)
![“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg)
![“Slot machines provide a classic example of variable rewards of the hunt. Gamblers plunk $1 billion per day into slot machines in American casinos, which is a testament to the machines’ power to compel players.[lxxxiv] By awarding money in random intervals, games of chance entice players with the…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/624/nir-eyal-1258_computers_slot-machines-provide-a-classic-example_2229910.jpg)
![“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven to conquer obstacles, even if just for the satisfaction of doing so. Pursuing a task to completion can influence people to continue all sorts of behaviors.[lxxxvi]…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/671/nir-eyal-1258_quote_rewards-of-the-self-finally-there-are-th_2198663.jpg)
