“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Happiness Copy Share Image
“With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that… — Nir Eyal Role models Copy Share Image
“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).” — Nir Eyal Copy Share Image
“influencing behavior by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make… — Nir Eyal Habits Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Business Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Habits Copy Share Image
“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.” — Nir Eyal Happiness Copy Share Image
“for a behavior to become routine it must occur with significant frequency and perceived utility. Attitude change is the movement up the… — Nir Eyal Change Copy Share Image
“Why #1: Why would Julie want to use email? Answer: So she can send and receive messages. Why #2: Why would she… — Nir Eyal Friends and family Copy Share Image
“Companies who form strong user habits enjoy several benefits to their bottom line.” — Nir Eyal Bottom line Copy Share Image
“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity… — Nir Eyal Habits Copy Share Image
“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be… — Nir Eyal Business Copy Share Image
“An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.” — Nir Eyal Copy Share Image
“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps… — Nir Eyal Ask yourself Copy Share Image
“companies making products exhibiting “infinite variability” — experiences that maintain user interest by sustaining variability with use. For example, games played to… — Nir Eyal World of warcraft Copy Share Image
“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes… — Nir Eyal Time Copy Share Image
“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they… — Nir Eyal Business Copy Share Image
“Something Really New: Three Simple Steps to Creating Truly Innovative Products” — Nir Eyal Innovation Copy Share Image
“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but… — Nir Eyal Copy Share Image
“These services seem, at first, to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.” — Nir Eyal Habits Copy Share Image
“The company revealed that 18 percent of readers report using the Bible app in the bathroom.” — Nir Eyal Books Copy Share Image
“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.” — Nir Eyal Habits Copy Share Image
“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase… — Nir Eyal Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Motivation Copy Share Image
