Books Quote by Nir Eyal
![“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of innovation into its most fundamental steps. First, Hauptly says, understand the reason people use a product or service. Next, lay out the steps…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/407/nir-eyal-1258_books_in-his-book-something-really-new-three-s_1890151.jpg)
““In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of innovation into its most fundamental steps. First, Hauptly says, understand the reason people use a product or service. Next, lay out the steps the customer must take to get the job done. Finally, once the series of tasks from intention to outcome is understood, simply start removing steps until you reach the simplest possible process.””
About This Quote
Source Book: Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly, 2020
Innovation requires deep empathy with users, mapping their tasks, then simplifying by removing unnecessary steps.
In simple terms: Understand users, map tasks, simplify.
Key Takeaway
Focus on user needs and eliminate waste.
Themes
innovation
user-centric design
efficiency
Mood
thoughtful
analytical
Type
strategic
practical
When to use this quote
- product development
- service design
- workflow improvement
- UX research
Key Concepts
human-centered design
process optimization
minimalism
Questions to Reflect On
- What steps can you eliminate without harming value?
- How do you ensure essential functions remain?
A Different Perspective
Simplicity may overlook essential features or regulatory constraints.
![“[In relation to business:] Invention must be its keynote-a steady progression from one thing to another. As each in turn approaches a saturated market, something new must be produced.” quote by Reginald Fessenden](https://sms4smile.com/quotes/img-quotes/99b/reginald-fessenden-41467_approach_in-relation-to-business-invention-must-b_64650.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
