Habitual Users Quote by Nir Eyal
““Step 2: Codify Hopefully you’ve identified a few users who meet the criteria of habitual users. But how many users are enough? My rule of thumb is five percent. Though your rate of active users will need to be much higher to sustain your business, this is a good initial benchmark.””
About This Quote
Source Book: Hooked, 2014, on building habit‑forming products
Identify core users, set a minimal active‑user threshold (≈5%), and aim higher for sustainability
In simple terms: Set a low initial user benchmark and raise it for growth
Key Takeaway
Start with a small, active base
Themes
product design
behavioral economics
growth strategy
Mood
analytical
strategic
Type
business
educational
When to use this quote
- startup planning
- product management
- marketing
Key Concepts
User engagement
retention metrics
minimum viable product
Questions to Reflect On
- How many users truly value your product?
- What defines “enough” users?
A Different Perspective
Benchmarks may not reflect quality engagement
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
