“Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user… — Nir Eyal Investing Copy Share Image
“Reputation is a form of stored value that increases the likelihood of using a service.” — Nir Eyal Service Copy Share Image
“A need to share good news can also be thought of as an attempt to find and maintain social connections.” — Nir Eyal Good news Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Business Copy Share Image
“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to… — Nir Eyal Computers Copy Share Image
“The more effort we put into something, the more likely we are to value it. We are more likely to be consistent… — Nir Eyal Cognitive dissonance Copy Share Image
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating… — Nir Eyal Computers Copy Share Image
“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]” — Nir Eyal Habits Copy Share Image
“Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming… — Nir Eyal Copy Share Image
“Stephen Anderson, author of Seductive Interaction Design, created a tool called Mental Notes to help designers build better products through heuristics.[lxviii] Each… — Nir Eyal Books Copy Share Image
“Critics first discounted Twitter’s 140-character message limitation as gimmicky and restrictive. But little did they realize the constraint actually increased users’ ability… — Nir Eyal Copy Share Image
“The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those… — Nir Eyal Depression Copy Share Image
“as customers form routines around a product, they come to depend upon it and become less price-sensitive.” — Nir Eyal Habits Copy Share Image
“companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.” — Nir Eyal Copy Share Image
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to… — Nir Eyal Action Copy Share Image
“In a classic Aesop’s Fable, a hungry fox encounters grapes hanging from a vine. The fox desperately wants the grapes. But as… — Nir Eyal Copy Share Image
“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your… — Nir Eyal Goals Copy Share Image
Products with higher user engagement have the potential to grow faster than their rivals. — Nir Eyal Engagement Copy Share Image
“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become… — Nir Eyal First time Copy Share Image
“In the Investment Phase, however, asking users to do a bit of work comes after users have received variable rewards, not before.… — Nir Eyal Human behavior Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Habits Copy Share Image
“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.” — Nir Eyal Habits Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Art Copy Share Image
“According to the Fogg Behavior Model, ability is the capacity to do a particular behavior. *** Fogg describes six “elements of… — Nir Eyal Habits Copy Share Image
