Animal Quote by Nir Eyal
““Without variability, we figure out what will happen next and become less excited by the experience. The same rules that apply to puppies also apply to products. To hold our attention, products must have an ongoing degree of novelty.””
About This Quote
Source Book: Indistractable, 2019
Products need ongoing novelty to keep attention; without variability, experiences become dull.
In simple terms: Novelty sustains interest in products.
Key Takeaway
Introduce fresh elements regularly.
Themes
attention
novelty
product design
Mood
curious
strategic
Type
design
marketing
When to use this quote
- app development
- marketing campaigns
- education tools
Key Concepts
behavioral economics
user engagement
psychology
Questions to Reflect On
- How can you balance novelty with consistency?
- What features keep users engaged without overwhelming them?
A Different Perspective
Too much novelty can cause fatigue.
![“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become aware of it again.[lxxii] Novelty sparks our interest, makes us pay attention, and — like a baby encountering a friendly dog for the first time — we seem to…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/07e/nir-eyal-1258_first-time_when-something-breaks-the-cause-and-effe_454730.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
