First time Quote by Nir Eyal
![“when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become aware of it again.[lxxii] Novelty sparks our interest, makes us pay attention, and — like a baby encountering a friendly dog for the first time — we seem to…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/07e/nir-eyal-1258_first-time_when-something-breaks-the-cause-and-effe_454730.jpg)
““when something breaks the cause-and-effect pattern we've come to expect — when we encounter something outside the norm — we suddenly become aware of it again.[lxxii] Novelty sparks our interest, makes us pay attention, and — like a baby encountering a friendly dog for the first time — we seem to love it.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products by Nir Eyal, 2014
Unexpected events break familiar patterns, triggering curiosity and heightened attention, similar to a child's wonder at a new experience.
In simple terms: Novelty grabs attention and sparks interest.
Key Takeaway
Embrace novelty to stay engaged.
Themes
curiosity
attention
novelty
learning
Mood
intrigued
alert
inspired
Type
observational
motivational
When to use this quote
- product design
- education
- marketing
- personal growth
Key Concepts
psychology
habit formation
attention mechanisms
Questions to Reflect On
- How can you channel novelty into productive outcomes?
- What patterns do you overlook until broken?
A Different Perspective
Novelty can be fleeting and may distract from core goals.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
