Customer Quote by Guy Kawasaki

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

— Ben Horowitz

Leapfrog innovation - consistent, constant, ridiculous leapfrog innovation - only happens within a dictatorship. Any time you try to do something really innovative, most…

— Ashton Kutcher

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

— Jeff Bezos

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,…

— William Bernbach

You can't win on innovation unless you have a way to communicate it to customers.

— Steve Jobs

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral…

— John Kenneth Galbraith

You can't just stick with what you know, you have to evolve.

— Vilmos Zsigmond

If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.

— Homaro Cantu

Human inventiveness is overwhelming human adaptiveness. Our ability to judge lags behind our ability to create.

— Robert E. Ornstein

Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.

— Marc Benioff

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new…

— Virginia Postrel

The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less…

— John Seely Brown