Aptitude Quote by John Seely Brown
“The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.”
About This Quote
Source Speech: Talk on Innovation, 2005
In fast-changing environments, building a culture that can innovate is more valuable than creating isolated products.
In simple terms: Organizational adaptability outweighs single product success.
Key Takeaway
Foster a learning mindset across the organization.
Themes
innovation
adaptability
culture
Mood
thoughtful
inspirational
Type
strategic
educational
When to use this quote
- business strategy
- product development
- leadership training
- change management
Key Concepts
systems thinking
organizational learning
strategic agility
Questions to Reflect On
- How can leaders embed innovation into daily routines?
- What metrics indicate a truly innovative culture?
A Different Perspective
Implementing cultural change can be slow and resistant.
![“The first [quality] to be named must always be the power of attention, of giving one's whole mind to the patient without the interposition of anything of oneself. It sounds simple but only the very greatest doctors ever fully attain it. ... The second thing to be striven for is intuition. This…” quote by Wilfred Trotter](https://sms4smile.com/quotes/img-quotes/e2d/wilfred-trotter-30944_aptitude_the-first-quality-to-be-named-must-alway_74426.jpg)
