Assimilation Quote by John Seely Brown
“The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of delivering and assimilating new technology into the workplace, we must look to the way humans act and react. In the last 20 years, US industry has invested more than $1 trillion in technology, but has realised little improvement in the efficiency of its knowledge workers and virtually none in their effectiveness. If we could solve the problems of the assimilation of new technology, the potential would be enormous.”
About This Quote
Source Speech: Technology and Human Behavior, 2015
Successful tech aligns with natural human habits rather than forcing new ones, boosting adoption and productivity.
In simple terms: Tech works best when it fits how people naturally act.
Key Takeaway
Design tech that matches human behavior.
Themes
technology
human behavior
adoption
productivity
innovation
Mood
reflective
optimistic
Type
insightful
strategic
When to use this quote
- workplace integration
- software rollout
- training programs
- process improvement
Key Concepts
Human-centered design
behavioral economics
change management
Questions to Reflect On
- How can we identify core human habits to inform tech design?
- What barriers arise when tech conflicts with instinctive behavior?
A Different Perspective
Assuming all users behave uniformly can overlook diverse needs.
![“[I]nclusion, not assimilation, should be the key concept in seeking, ever seeking, a more perfect national union. Our own history has shown that we are stronger as a mosaic than a melting pot. Our nation is bound together more by ideals than by blood or land, and inclusion is in our cultural DNA…” quote by Dan Rather](https://sms4smile.com/quotes/img-quotes/ab3/dan-rather-2779_inclusion_i-nclusion-not-assimilation-should-be-th_105214.jpg)
