Role models Quote by Nir Eyal
![“With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that leverage tribal rewards benefit from what psychologist Albert Bandura called “social learning theory.”[lxxvi] Bandura studied the power of modeling and ascribed…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/48d/nir-eyal-1258_role-models_with-every-post-tweet-or-pin-users-antic_1305810.jpg)
““With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that leverage tribal rewards benefit from what psychologist Albert Bandura called “social learning theory.”[lxxvi] Bandura studied the power of modeling and ascribed special powers to our ability to learn from others. In particular, Bandura showed that people who observe someone being rewarded for a particular behavior are more likely to alter their own beliefs and subsequent actions. Notably, Bandura also showed that this technique works particularly well when people observe the behavior of people most like themselves, or those who are slightly more experienced (and, therefore, role models).[lxxvii] This is exactly the kind of targeted demographic and interest-level segmentation that social media companies such as Facebook and industry-specific sites such as Stack Overflow selectively apply.””
About This Quote
Social validation drives user engagement; observing similar others rewarded influences behavior through social learning.
In simple terms: People follow rewarded peers.
Key Takeaway
Design for social proof.
Themes
marketing
behavioral design
social learning
Mood
analytical
critical
Type
insight
observational
When to use this quote
- product design
- social media
- online communities
Key Concepts
psychology
user experience
Questions to Reflect On
- How can you foster authentic engagement?
- What ethical limits exist for using social proof?
A Different Perspective
Overreliance on validation can reduce intrinsic motivation.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
