User Quote by Nir Eyal
““What would your user want to achieve by using your solution? Where and when will they use it? What emotions influence their use and will trigger them to action?””
About This Quote
Source Book: Hooked, 2014
Design solutions by focusing on user goals, context, emotions, and triggers to drive action.
In simple terms: Understand user goals, context, emotions, triggers.
Create user‑centered, motivating experiences.
Themes
Mood
Type
When to use this quote
- product development
- UX workshops
- marketing campaigns
Key Concepts
Questions to Reflect On
- How to balance persuasive design with user wellbeing?
- What ethical safeguards are needed?
Over‑focus on triggers may ignore ethics.