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Designer Quote by Nir Eyal

“When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.” quote by Nir Eyal
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“When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.”

Nir Eyal

About This Quote

Source Article: Hooked Model, Nir Eyal, 2014

Designs that deceive users may boost short‑term numbers but erode long‑term trust and loyalty.

In simple terms: Deception harms trust and growth.

Key Takeaway

Prioritize honest user experiences.

Themes

trust growth ethics design user experience

Mood

cautious reflective

Type

ethical strategic

When to use this quote

  • product launch
  • app onboarding
  • viral campaigns
  • user retention
  • brand building

Key Concepts

psychology behavioral economics social influence

Questions to Reflect On

  • How can you design growth loops without deception?
  • What safeguards protect user trust?
A Different Perspective

Short‑term gains can trigger backlash and churn.

4.7 out of 5 (7 ratings)

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