Designer Quote by Nir Eyal
“When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.”
About This Quote
Source Article: Hooked Model, Nir Eyal, 2014
Designs that deceive users may boost short‑term numbers but erode long‑term trust and loyalty.
In simple terms: Deception harms trust and growth.
Prioritize honest user experiences.
Themes
Mood
Type
When to use this quote
- product launch
- app onboarding
- viral campaigns
- user retention
- brand building
Key Concepts
Questions to Reflect On
- How can you design growth loops without deception?
- What safeguards protect user trust?
Short‑term gains can trigger backlash and churn.