Along Quote by Evan Spiegel
“Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.”
About This Quote
Source Interview: Podcast with The Verge, 2018
We lost sight of fun as the core reason for social communication, turning it into a business tool.
In simple terms: We forgot why we talk: for fun.
Remember fun in design.
Themes
Mood
Type
When to use this quote
- product brainstorming
- team meetings
- user research
- feature planning
Key Concepts
Questions to Reflect On
- How can we re‑inject fun into our platforms?
- What features truly make users smile?
Profit motives can dominate, sidelining joy.