Brands Quote by Brian Solis
“While creating a social brand is a necessary endeavor, building a social business is an investment.”
About This Quote
Source Book: Social Business by Brian Solis, 2019
Creating a brand is essential, but building a business requires investment and strategy.
In simple terms: Branding alone isn’t enough; you need to invest wisely.
Invest strategically to turn a brand into a profitable business.
Themes
Mood
Type
When to use this quote
- start‑ups
- non‑profits
- social enterprises
Key Concepts
Questions to Reflect On
- What resources are essential for your social business?
- How do you measure brand impact?
Limited resources can hinder scaling.