Books Quote by Nir Eyal
![“Stephen Anderson, author of Seductive Interaction Design, created a tool called Mental Notes to help designers build better products through heuristics.[lxviii] Each of the cards in his deck of 50 contains a brief description of a cognitive bias and is intended to spark product team conversations…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/b19/nir-eyal-1258_books_stephen-anderson-author-of-seductive-int_336893.jpg)
““Stephen Anderson, author of Seductive Interaction Design, created a tool called Mental Notes to help designers build better products through heuristics.[lxviii] Each of the cards in his deck of 50 contains a brief description of a cognitive bias and is intended to spark product team conversations around how they might utilize the principle.””
About This Quote
Source Book: Seductive Interaction Design by Stephen Anderson, 2013
A set of 50 cards each describes a cognitive bias to prompt design teams to discuss product improvements.
In simple terms: Cards teach biases to improve product design.
Key Takeaway
Use bias cards to spark design discussions.
Themes
design
psychology
product development
collaboration
Mood
thoughtful
inquisitive
Type
educational
practical
When to use this quote
- product brainstorming
- UX workshops
- team meetings
- design reviews
Key Concepts
cognitive bias
heuristics
human-centered design
Questions to Reflect On
- How can you ensure bias insights translate into concrete design changes?
- What biases most affect your current product?
A Different Perspective
Cards may oversimplify complex biases without deeper study.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
