Behavior change Quote by Nir Eyal

“products that require a high degree of behavior change are doomed to fail”

— Nir Eyal

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want…

— Nir Eyal

We've found that the more products our customers have with us, the longer they stay. It's about making sure we listen to our customer…

— Tricia Griffith

People try to change too much at once and it becomes overwhelming, and they end up falling off the program. So gradually changing bad…

— Ian K. Smith

Few things are as foolish as hoping old behaviors will somehow present new results.

— Robin Sharma

“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”

— Nir Eyal

Old habits are hard to let go.

— Effy Stonem

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

“Some habits are harder to break than others”

— Syrie James

“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But if you…

— Giles Colborne

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want…

— Nir Eyal

“Change becomes a habit and habits are hard to change .”

— Yann Martel