Behaviors Quote by Nir Eyal
““Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want to do. Companies fail to change user behaviors because they do not make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.””
About This Quote
Source Book: Hooked, 2014
Companies fail when they force users to learn new actions instead of making existing habits easier and enjoyable.
In simple terms: Forceful changes hurt user adoption.
Key Takeaway
Design for ease and enjoyment.
Themes
product design
user behavior
habit formation
Mood
cautionary
insightful
Type
philosophical
inspirational
When to use this quote
- app development
- service redesign
- marketing campaigns
Key Concepts
behavioral economics
UX design
motivation
Questions to Reflect On
- What incentives can ease new habits?
- How to make existing routines more rewarding?
A Different Perspective
Changing habits is hard without clear incentives.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
