Knows Quote by Bruce Tognazzini
“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.”
About This Quote
Source Article: About Face 4.0, Alan Cooper, 2014
Design should hide advanced features from casual users, preventing overload and confusion.
In simple terms: Hide complex options from everyday users.
Key Takeaway
Make advanced tools optional and unobtrusive.
Themes
usability
design
accessibility
simplicity
user experience
Mood
thoughtful
balanced
Type
design principle
best practice
When to use this quote
- software onboarding
- enterprise dashboards
- mobile apps
- consumer electronics
Key Concepts
human‑centered design
progressive disclosure
cognitive load
Questions to Reflect On
- How can you balance power‑user needs with novice simplicity?
- When should you reveal hidden features?
A Different Perspective
Advanced options may frustrate power users if hidden too deep.
