The lesson here is you can't expect users to learn. There's too much fun going on out there on the Internet. — Pete Lindstrom Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“How much ever we may underpin cognitive learning theories in technical communication and document design, the users invariably learn more when they… — Suyog Ketkar Copy Share Image
Never present a power-user option in such a way that normal users must learn all about it in order to know they… — Bruce Tognazzini Copy Share Image
