Communication Quote by Suyog Ketkar
““How much ever we may underpin cognitive learning theories in technical communication and document design, the users invariably learn more when they are unknowingly involved in the learning process: users learn more when they aren’t learning. Conclusively, we must focus on experimentation and empowerment, and not on learning alone.””
About This Quote
Source Conference Presentation on Technical Communication, 2020s
Effective learning occurs when users are subtly engaged without realizing they are learning; thus, design should prioritize experimentation and empowerment over explicit instruction.
In simple terms: People learn best when they don’t feel they’re learning.
Design for hidden learning experiences.
Themes
Mood
Type
When to use this quote
- training modules
- software documentation
- e‑learning platforms
- product onboarding
Key Concepts
Questions to Reflect On
- How can we ensure essential knowledge isn’t overlooked?
- What balance between explicit teaching and hidden learning is optimal?
Over‑emphasis on subtlety may cause critical information to be missed.