Technical-writing Quote by Suyog Ketkar

Intuitive design happens when current knowledge is the same as the target knowledge.

— Jared Spool

With function, flow, and form as basis, design is evaluated as a process culminating in an entity which intensifies comprehension.

— Ladislav Sutnar

Design is the beauty of turning constraints into advantages.

— Aza Raskin

Simple and intuitive design is what inspires and drives me.

— Dave Morin

“The main thing in our design is that we have to make things intuitively obvious.”

— Walter Isaacson

The conclusion of design flows naturally from the data; we should not shrink from it; we should embrace it and build on it.

— Michael Behe

Intuitive design is how we give the user new superpowers.

— Jared Spool

“If we can get the design right, we can reduce the experiential differences between the first-time and the repeated usage of the application.”

— Suyog Ketkar

Remembered memory is much more powerful than actually having your own memory.

— Roma Tearne

Memory is... similar to anticipation: an instrument of simplification and selection.

— Alain de Botton

“In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s memory.”

— Nir Eyal

Experience is learning implemented.

— Tasneem Hameed