Success Quote by Suyog Ketkar

“The fact is that as writers we need to make our mark. But, to do that, we must help our words make their mark.…

— Suyog Ketkar

“If we can get the design right, we can reduce the experiential differences between the first-time and the repeated usage of the application.”

— Suyog Ketkar

“The design’s intuitiveness is factorized based on the stored procedures: the more intuitive the design is, the more the users can remember and recall.”

— Suyog Ketkar

“Users notice good design only when it is missing.”

— Suyog Ketkar

“We are trained to teach users but are not trained to help them learn.”

— Suyog Ketkar

“Make difference with the uniformity; make uniformity the difference.”

— Suyog Ketkar

“As a technical communicator, I am an enabler of information.”

— Suyog Ketkar

“Contextualization lies in bringing out the right messages from the abundant content; in sandwiching the subject between the background of information and the foreground…

— Suyog Ketkar

“Familiarity trumps functionality.”

— Suyog Ketkar

“Memories are interesting. Interesting because they are faded yet detailed, pictured yet difficult to decipher, yelling yet mute, beautiful yet dreadful, magical yet logical,…

— Suyog Ketkar

“Brevity is pivotal to clarity.”

— Suyog Ketkar

“How much ever we may underpin cognitive learning theories in technical communication and document design, the users invariably learn more when they are unknowingly…

— Suyog Ketkar