Design Quote by Suyog Ketkar
““If we can get the design right, we can reduce the experiential differences between the first-time and the repeated usage of the application.””
About This Quote
Designing an experience that feels seamless for both new and repeat users reduces friction and improves satisfaction.
In simple terms: Make first‑time and repeat use feel the same.
Create consistent, intuitive user experiences.
Themes
Mood
Type
When to use this quote
- software apps
- web platforms
- digital tools
Key Concepts
Questions to Reflect On
- How can you test consistency across user journeys?
- What aspects should differ for new users?
Balancing novelty with familiarity can be hard.