Technical-writing Quote by Suyog Ketkar

“It is becoming progressively easier for many users to get precisely what they want by designing it for themselves.”

— Eric von Hippel

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs…

— Jared Spool

We must use design to inspire better outcomes.

— Dean Phillips

Recognizing the need is the primary condition for design.

— Charles Eames

“You can specifically design your work to intentionally create more space, availability and be totally open to pursue new opportunities (or enjoy doing nothing…

— Richie Norton

“Remember your customers appreciate efficiency and convenience and those two become achievable through innovation and willingness to change with time.”

— Pooja Agnihotri

“The second—incremental improvement—maintains your positioning but fails to create the type of distinction that inspires the passion that results in client loyalty and engagement.”

— Scott McKain

Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study.…

— Dan Brown

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

— Jared Spool

Design has become the cover for unnecessary consumption.

— Peter Saville

Design is an iterative process. One idea often builds on another.

— Mark Parker

When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would…

— Niels Diffrient