Winner Quote by Nir Eyal

“In order to create something that deserves to sit alongside the best products in the world, you have to have spent enough time interacting…

— Max Chafkin

“Finally, people have to actually purchase it. It doesn’t matter how good a product is if, in the end, nobody uses it.”

— Donald A. Norman

“Simplicity is, as simple as you make it.”

— Anthony Liccione

“Simplicity isn’t something you can stick on top of a user interface.”

— Giles Colborne

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

— Nir Eyal

“People love simple, dependable, adaptable products.”

— Giles Colborne

“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.”

— Leonie Mateer

“why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?”

— Ryan Holiday

“Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.”

— William Lidwell

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something…

— Marc Benioff

“SImplicity is focusing my attention on what I want to create and experience.”

— Candy Paull

“The key to creating a successful system is to make it as uncomplicated as possible.”

— Geralin Thomas