“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.” — Leonie Mateer Complicated Copy Share Image
“If you are constantly looking over your shoulder at the competition you are not concentrating on the path ahead” — Leonie Mateer Competition Copy Share Image
“Fear is the most destructive of all emotions in the product development process. Fear freezes the vision and stops it evolving. A… — Leonie Mateer Business Copy Share Image
“Often your best product is a hybrid of your original idea” — Leonie Mateer Creativity Copy Share Image
“A brand gathers value with age. A product loses value with age” — Leonie Mateer Marketing Copy Share Image
“The biggest waste of time in your product's early development is expecting that there is someone out there who knows more than… — Leonie Mateer Time Copy Share Image
