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“You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.” quote by Nir Eyal
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“You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.”

Nir Eyal

About This Quote

Source Book: Hooked, 2014

People’s stated desires often clash with their actual actions, revealing true preferences.

In simple terms: Words and deeds differ; actions show real wants.

Key Takeaway

Observe behavior, not just statements.

Themes

behavior preferences psychology decision making

Mood

analytical curious

Type

motivational insightful

When to use this quote

  • marketing
  • product design
  • personal goals

Key Concepts

behavioral economics cognitive bias

Questions to Reflect On

  • How do you test your own preferences?
  • What influences the gap between say and do?
A Different Perspective

People can change preferences over time.

4.8 out of 5 (10 ratings)

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