Different Quote by Nir Eyal
“You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.”
About This Quote
Source Book: Hooked, 2014
People’s stated desires often clash with their actual actions, revealing true preferences.
In simple terms: Words and deeds differ; actions show real wants.
Observe behavior, not just statements.
Themes
Mood
Type
When to use this quote
- marketing
- product design
- personal goals
Key Concepts
Questions to Reflect On
- How do you test your own preferences?
- What influences the gap between say and do?
People can change preferences over time.