Business Quote by Tim Wu

Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you're interesting. The more…

— Richard Thaler

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you…

— John J. Legere

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be…

— Jeff Chapman

When you are truly interested in other people, you will learn what they are interested in and if they have a need for your…

— Zig Ziglar

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to…

— Robert J. Shiller

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come…

— Robert Reich

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they…

— Nir Eyal

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing…

— Rain Dove

You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name…

— Tim Wu

There are intangible qualities of companies that you pour your heart into that are impossible to purchase. And it’s really special when you create…

— Zach Klein

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann