Education Quote by Sebastian Marshall

“Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our lifestyle choices…

— Sheena Iyengar

In a world of niches, we are enchained by our own consumer preferences.

— Mark Fisher

“The way you see and know yourself is also referred to as self-perception.”

— Benjamin Smith

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

PREFERENCE, n. A sentiment, or frame of mind, induced by the erroneous belief that one thing is better than another.

— Ambrose Bierce

“Unconscious consumerism preys on the uncentered. Once we lose touch with our center, we don’t know who we are anymore, and marketers fill the…

— Jeff Brown

“Activities of self-realization are subject to increasing marginal utility:”

— Nicholas Carr

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

— Brian Solis

Along with others, I have tried to pry economists away from narrow assumptions about self interest. Behavior is driven by a much richer set…

— Gary Becker

“We rarely recognize the extent in which our conscious estimates of what is worth while and what is not, are due to standards of…

— John Dewey

“When economists base their models on their fantasies of an "economic man" motivated only by self-interest, they forget community--the all-important web of meaning we…

— Cacilda Jethá

“Understanding consumer attitudes and behaviour in a category is an asset of the manufacturer and a source of power in the battle for mindspace,…

— Greg Thain