Customer Quote by Greg Thain

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

— Clayton Christensen

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

When you focus on the consumer, the consumer responds.

— Alexander Wang

“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack…

— Greg Thain

“A manufacturer taking a category-based view understands the role of the category within different chains and store formats, as different retailers have different category…

— Greg Thain

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not…

— David Bowie

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

“Tactical activities that influence consumers at the behavioural level are important for developing mindspace. Promotions”

— Greg Thain

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.

— Gad Saad

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive