Acquisition Quote by Eric Ries

“I ask them, “If the product were free, how many would you actually deploy or use?” The goal is to take pricing away as…

— Steven Gary Blank

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a…

— Bill Wyman

“Good Marketing is Cheap”

— Stacey Kehoe

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience…

— David Neeleman

One customer well taken care of could be more valuable than $10,000 worth of advertising.

— Jim Rohn

Marketing is an investment, not a cost.

— Martin Sorrell

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

One satisfied customer is what more than a million dollar spent on advert.

— Bamidele Olaoye

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

— Ted Waitt

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At…

— Eric Ries

“Despite the recession in 2008, Tesco increased their advertising spend by 18.8% to $125 million, and they weren’t alone. Asda increased theirs by 52%,…

— Greg Thain

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso