Acquisition Quote by Eric Ries
“At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.”
About This Quote
Source Interview: Startup Lessons, 2011
A low‑cost ad campaign can acquire customers profitably when revenue per customer exceeds acquisition cost.
In simple terms: Cheap ads can be profitable.
Key Takeaway
Focus on high‑margin acquisition channels.
Themes
marketing
economics
customer acquisition
Mood
analytical
optimistic
Type
business
financial
When to use this quote
- startup budgeting
- online advertising
- customer lifecycle management
Key Concepts
ROI
unit economics
growth hacking
Questions to Reflect On
- How can you lower ad spend while maintaining growth?
- What metrics reveal true profitability?
A Different Perspective
If acquisition cost rises, profit margins shrink.
![“No one suffers so much as he [the genius] with the people, and, therefore, for the people, with whom he lives. For, in a certain sense, it is certainly only "by suffering" that a man knows. If compassion is not itself clear, abstractly conceivable or visibly symbolic knowledge, it is, at any rate…” quote by Otto Weininger](https://sms4smile.com/quotes/img-quotes/bec/otto-weininger-11319_acquisition_no-one-suffers-so-much-as-he-the-genius_20597.jpg)
