Debate Quote by Gary Vaynerchuk

The ROI of social media is that your business will still exist in 5 years.

— Erik Qualman

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses…

— Sandy Carter

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to…

— Simon Mainwaring

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and…

— Simon Mainwaring

“For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway…

— Brian E Boyd

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.

— Aurora Guerrero

While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media,

— Amy Jo Martin

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want…

— Jay Baer

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge…

— Gary Vaynerchuk

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

— Erik Qualman

“Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is…

— Paul M Rand

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is…

— Simon Mainwaring