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Business Quote by Peter Lucas

“There are three kinds of companies: companies that try to lead customers where they don’t want to go (these find the idea of being customer-led an insight); companies that listen to customers and then respond to their articulated needs (needs that are probably already being satisfied by more…” quote by Peter Lucas
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““There are three kinds of companies: companies that try to lead customers where they don’t want to go (these find the idea of being customer-led an insight); companies that listen to customers and then respond to their articulated needs (needs that are probably already being satisfied by more foresightful competitors); and companies that lead customers where they want to go but don’t know it yet. Companies that create the future do more than satisfy customers; they constantly amaze them. —GARY HAMEL AND COIMBATORE KRISHNARAO PRAHALAD So,””

Peter Lucas

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