Cost Quote by Jon Miller

Marketing is an investment, not a cost.

— Martin Sorrell

Marketing and innovation produce results; all the rest are costs.

— Peter Drucker

When you are led by values, it doesn't cost your business, it helps your business.

— Jerry Greenfield

“A variable cost changes, typically linearly, with the number of units sold.”

— Victor Cheng

There are only two things in a business that make money - innovation and marketing, everything else is cost.

— Peter Drucker

Investment in people is often regarded as a cost, but it is a source of medium to long-term corporate value.

— Fumio Kishida

“If you think marketing is expensive, you’re doing it wrong”

— Stacey Kehoe

We are market based and have to differentiate our product in many ways; pricing isn't the only one.

— Oscar Munoz

“In the lean approach, companies are taught that prices are set by the market and that one way to improve profit margin is to…

— Mark Graban

Market share is key.

— Lisa Su

Companies are not lead by a single person; they're lead by a group of individuals collectively making good decisions on behalf of the company.

— Chieh Huang

“Procurement sets fees based on a negotiated agreement about agency headcounts and costs, and (separately) marketing generates workloads for the agencies. Agencies, who measure…

— Michael Farmer