About Gerald M. Loeb
Gerald Martin Loeb was a founding partner of E.F. Hutton & Co., a renowned Wall Street trading and brokerage firm. He was the author of the books The Battle For Investment Survival and The Battle For Stock Market Profits. Loeb promoted a view of the market as too risky to hold stocks for the long term, in contrast to well-known value investors. He also created the Gerald Loeb Award, given annually for excellence in various categories of financial journalism.
Biography source:
Wikipedia