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Customer Quote by Steve Jobs

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” quote by Steve Jobs
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“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

Steve Jobs

About This Quote

Source Speech: Stanford Commencement Address, 2005

Customer desires change faster than product development, so relying solely on their input leads to outdated solutions.

In simple terms: Customers change quickly, so their feedback can become obsolete.

Key Takeaway

Iterate fast and anticipate needs.

Themes

innovation customer insight product development

Mood

forward‑thinking strategic

Type

motivational strategic

When to use this quote

  • startup launches
  • software updates
  • feature planning
  • market research

Key Concepts

Agile methodology market dynamics future forecasting

Questions to Reflect On

  • How can you balance listening to customers with leading them?
  • What processes keep you ahead of shifting demands?
A Different Perspective

Relying only on current feedback may miss emerging trends.

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