Customer Quote by Steve Jobs
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
About This Quote
Source Speech: Stanford Commencement Address, 2005
Customer desires change faster than product development, so relying solely on their input leads to outdated solutions.
In simple terms: Customers change quickly, so their feedback can become obsolete.
Iterate fast and anticipate needs.
Themes
Mood
Type
When to use this quote
- startup launches
- software updates
- feature planning
- market research
Key Concepts
Questions to Reflect On
- How can you balance listening to customers with leading them?
- What processes keep you ahead of shifting demands?
Relying only on current feedback may miss emerging trends.