People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all.… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
When you're in a start-up, the first ten people will determine whether the company succeeds or not. Each is 10 percent of… — Steve Jobs Copy Share Image
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for… — Steve Jobs Copy Share Image
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have… — Steve Jobs Copy Share Image
I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses… — Steve Jobs Copy Share Image
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to… — Steve Jobs Copy Share Image
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure,… — Steve Jobs Copy Share Image
A lot of time, people don't do great things becoz' great things really aren't expected of them. — Steve Jobs Copy Share Image
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers… — Steve Jobs Copy Share Image
What this means is that people are seeing a stable business, which is good, and a business that is in control, which… — Steve Jobs Copy Share Image
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's… — Steve Jobs Copy Share Image
Ad campaigns are necessary for competition. But good PR educates people; that's all it is. — Steve Jobs Copy Share Image
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM… — Steve Jobs Copy Share Image
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did. — Steve Jobs Copy Share Image
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with… — Steve Jobs Copy Share Image
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me,… — Steve Jobs Copy Share Image
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort… — Steve Jobs Copy Share Image
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are… — Steve Jobs Copy Share Image
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,… — Steve Jobs Copy Share Image
My job is not to be easy on people. My job is to take these great people we have and to push… — Steve Jobs Copy Share Image
I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real… — Steve Jobs Copy Share Image
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
