Around the world Quote by Satoru Iwata
“We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.”
About This Quote
Source Interview: Nintendo, 2015
The speaker aims to reach audiences beyond traditional gamers, targeting a global, diverse market.
In simple terms: They want to attract everyone, not just gamers.
Key Takeaway
Expand appeal beyond core gamers.
Themes
marketing
inclusion
globalization
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- product design
- advertising strategy
- brand diversification
Key Concepts
audience expansion
cross‑media
technology adoption
Questions to Reflect On
- Who are the non‑gaming audiences?
- How can products stay authentic while broadening appeal?
A Different Perspective
It may ignore niche community needs.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
